WordPress Web Design · Ann Arbor
Custom WordPress for Ann Arbor Teams That Read the Code
Senior-built WordPress sites, redesigns, and SEO-ready architecture for research, healthcare, and professional-services teams across Ann Arbor — from a lean but mighty team where you work directly with the people building it.
Ann Arbor's buyers vet vendors the way procurement vets infrastructure: clean code, accessibility, Core Web Vitals, schema, and a migration plan that doesn't tank organic visibility. That's the project we're built for. Reach us directly at 248-726-0668.
Built for the Way Ann Arbor Buyers Actually Evaluate Vendors
Architecture decisions made up front — not retrofitted after launch.
Ann Arbor isn't a generic local market. The buyers running vendor selection here are research labs around U-M and the medical campus, specialty clinics tied to Michigan Medicine, university-adjacent professional-services firms, and biotech operators. They run procurement with rigor: code quality, WCAG accessibility, Core Web Vitals, structured data, and — most importantly for any site already ranking — what actually happens to organic visibility during a migration.
We build for that scrutiny. Custom post types, ACF and block patterns, structured data, and crawl-ready information architecture are decided in discovery, not bolted on at the end. We write clean, compliant code that enhances website speed, security, and SEO performance — that's not a slogan, it's the spec we hold ourselves to before a stakeholder review begins.
Redesigns are the moment most sites lose ground. We treat the cutover as an engineering problem: redirect mapping against the existing URL graph, schema migration, on-page mapping for ranking pages, and post-launch crawl verification. The goal is straightforward — preserve the SEO equity the current site has earned while shipping the site the team actually needs.
After launch, hosting and maintenance keep the site fast, patched, and search-healthy. You're not handed off to a queue. You work directly with the people who wrote the code and shaped the architecture — that's the lean but mighty team — intentionally small so we can stay hands-on, agile.
Capabilities
What We Build for Ann Arbor Businesses
Full-Stack Expertise, scoped honestly. No template-shop shortcuts, no commodity packaging.
Custom WordPress Builds
Theme architecture, ACF and Gutenberg block patterns, custom post types, and plugin work tailored to the actual content model — with headless setups when the use case justifies the operational cost. Built to pass a senior code review, not just a stakeholder demo.
Website Redesigns with SEO Preserved
Discovery, IA, content migration, redirect mapping, and schema migration handled as one engineering pass. Stakeholder review is built into the timeline, and the existing site's ranking equity is mapped before a single URL changes.
Custom Web Apps & Integrations
Admin dashboards, gated content portals, CRM and marketing-automation hookups, and authentication flows built on top of WordPress where it fits — or alongside it where it doesn't. Scoped to what the business actually needs to operate, not feature-list theater.
Technical SEO Foundations
Schema, structured internal linking, Core Web Vitals, crawl health, and on-page architecture engineered into the build — not added in a Phase 2 retainer. The result is SEO-ready architecture the team can grow into instead of around.
WordPress Web Design · Ann Arbor
How an Ann Arbor Engagement Actually Runs
A working process, not a pitch deck.
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01 — Discovery
Discovery is a working session. We sit with the people who own the site, audit the current build and content, and draft the IA and migration plan together — before scope is locked. That's where the real decisions get made, and that's where most projects either get set up to succeed or quietly go sideways.
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02 — Build
During build, you have direct access to the developer and designer doing the work. Weekly working reviews — not status decks. Personal by Design. You won't get passed from department to department. That's big-agency experience with boutique-level attention, and it's the part that's hardest for larger shops to replicate honestly.
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03 — Launch
Launch is treated as an engineering checklist: redirects validated against the live URL graph, schema migrated, ranking pages mapped one-to-one, and post-cutover crawl verification. We've shipped this process across multiple verticals — including professional services like our work for Strobl Sharp PLLC — and the playbook is the same regardless of stack size.
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04 — Ongoing
After launch, hosting and maintenance run as a continuous engagement. Patches, performance monitoring, and ongoing optimization — including medical SEO foundations for healthcare-adjacent clients — keep the site fast, patched, and growing. We don't just launch websites — we build relationships, and that's measured in years, not invoices. Direct line: support@chooseignite.com.
Michigan WordPress Practice
Michigan WordPress Work That Holds Up to Scrutiny
Real engagements, real verticals, real procurement processes.
Ann Arbor work fits inside a broader Michigan WordPress practice. Recent engagements include Strobl Sharp PLLC, a Michigan law firm where the build had to read as authoritative to peer-firm referrers and partners — close to the kind of scrutiny a U-M Law-adjacent practice would run on a vendor. We've also built and maintain the site for Michigan Orthopedic Specialists, a specialty-medicine practice where Core Web Vitals, schema, and search architecture matter as much to referrers as the visual design does to patients — the same calculus most Michigan Medicine-adjacent clinics run.
Both verticals map closely to Ann Arbor's research-adjacent and university-adjacent buyer mix. The team running procurement at a Kerrytown professional-services firm and the administrator scoping a redesign for a specialty clinic across from the U-M medical campus are reading the same evaluation criteria — code quality, accessibility, performance, and migration risk.
If you're scoping a project across multiple Michigan offices, this page sits inside our broader custom WordPress development in Michigan practice — with sibling pages covering WordPress development in Detroit and WordPress for medical and specialty practices when those verticals map closer to the work.
WordPress Web Design · Ann Arbor
Bring Us a WordPress Project Worth Doing Right
First conversation covers a current-site audit, scope, timeline, and honest budget framing — no pitch deck, no boilerplate. Senior team only. Call 248-726-0668 or email support@chooseignite.com.
